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Today, being present in the digital world is more of an obligation than an option. An online business is a key factor in increasing the number of conversions since many of your potential customers are online!
If you still don’t know how to set up your digital business, here are eight digital marketing strategies for E-commerce that will make your life easier.
What is Digital Marketing for E-Commerce?
First, it must be clear that digital marketing in E-commerce is not just selling products or services on the Internet; it is much more than that. When moving a business to the digital sphere, it is essential to define a digital marketing plan for E-commerce.
In this plan, you will set the goals you want to achieve in the short, medium, and long term. And remember, these must be SMART! So that you understand us: specific, measurable, attainable, relevant, and temporary. In addition, you must choose, design, and organize the strategies that you consider appropriate to achieve these objectives.
If, before launching your E-commerce, you do not do any of the above, we are sorry to tell you that it will be wasted time.
Strategies for E-Commerce
When you have clear objectives, thinking about strategies may not be easy, so here we recommend a series of digital marketing strategies to help you build and make your E-commerce profitable.
1. Define the sales funnel
The sales funnel refers to the set of stages a customer goes through. From the first contact with the product or service to the purchase. These stages are:
- Attraction
- Consideration
- Conversion
- Loyalty
Let’s take a practical example to understand the importance of the stages of the funnel or sales funnel:
“A user enters your dog costume website. At that time, he was in the attraction phase since our content had caught his attention, and he decided to enter our website to take a look.
Later, it compares the prices of the costumes with another page that it finds in the Google results. At that moment, the client goes to the consideration phase, where he decides which option is the most profitable according to his needs.
After comparing both pages, he buys a Batman costume for his pug on your website. At that moment, the customer goes to the conversion phase, that is, the customer has already purchased from your online store.
After the purchase, you would obtain their data, and you could start the last phase: loyalty. At this stage, a good option would be to send him a thank you email for the order and, from time to time, send him an email with information of interest.
2. Design your store
Have you ever heard the phrase ” the first impression is the one that counts “? Well, that’s right, in the digital world, the first impression is very important in all areas of life.
The user who browses your web page will feel safe and show confidence if your web page has a professional appearance and a good user experience. Your website showcases your online store; therefore, if it is attractive, you will be able to attract users who will later become customers.
3. Optimize SEO
Your website must have an attractive and professional design. However, you may not get the expected visits if you do not complement it with a good SEO strategy.
Web positioning or SEO is very important when creating an E-commerce. If you optimize the SEO strategy of your online business, you can get your website to appear in the first results of the SERPs and, therefore, increase visits and conversions.
4. Content Marketing
Create valuable content for your Buyer Persona. Clear, relevant, and engaging content drives a potential customer to make a purchase.
Content is king, don’t forget that. A well-optimized content marketing strategy will increase traffic to your website, improve your SEO efforts, attract new customers, build trust, and set you apart from the competition.
5. Social Media Strategies
Social networks play a very important role in your E-commerce. You can build your brand through social networks like Facebook or Instagram and get users to interact with the content by creating a community.
By having a presence on social networks, your E-commerce will have more visibility, and you will be able to establish relationships with other professionals in the sector.
6. Email Marketing
Any company or professional with an online business must use email marketing tools. Who is not subscribed to a Newsletter of any brand? Nowadays, companies use email to reach a larger number of people and establish trusting relationships.
Every day, we check the mail at least once, right? And now confess: How many times have you purchased because an email has touched your heart? After all, we are people, and we have feelings.
A correct email marketing strategy based on personalization and valuable content will increase the chances of purchasing profitably and without consuming many resources. In addition, you will be able to study and check the success of your campaigns by analyzing the most important KPIs in email marketing.
7. 100% responsive website
Mobile accounts for most of the web traffic and a very high percentage of e-commerce sales. Therefore, your website must be fully optimized for mobile devices. A very useful solution is responsive design, which ensures that your website will look good on all types of devices and screens. Remember mobile first.
8. Video Marketing
Product videos are ideal for solving users’ frequently asked questions and increasing their confidence. A widely used resource is unboxing; it refers to the practice of removing a product from its packaging, showing its functions and utilities.
Conclusions
Suppose you are thinking of setting up an online business or would like to obtain better results with these strategies for E-commerce. In that case, you will be able to optimize the performance of your business and increase the number of conversions.
Do not be discouraged; every effort has its reward. Go ahead; the time has come to optimize the business of your dreams.
