Dynamic Product Ads: Product Catalogue Management By Facebook

Are you searching for extra answers to foster your internet business presence on Facebook? Show the Facebook administration “Dynamic Item Promotions” or “Notices of dynamic items” in excellent India! This Facebook administration, sent off toward the start of 2015, furnishes internet business webpage chiefs with a fresh box new device permitting them to utilize an item index straightforwardly on the Facebook Promotions stage that we know.

Even though the “Unique Item Promotions” administration utilizes training democratized by Google Shopping and other comparators about using products in the shop’s inventory, the device brings its portion of additional opportunities. The main strength of the apparatus is to have a place in the Facebook Promotions stage and, consequently, to exploit the related administrations. In this manner, whether item remarketing or circulation of the list to a comparative crowd, the “Unique Item Promotions” instrument benefits from the viability of the most evolved sorts of publicizing/focusing.

Features Overview

As this short presentation specifies, Facebook dynamic item advertisements allow you to feature your items by bringing them to your list. Facebook will consequently handle the different data in your data set to make promotions side-effects mechanized per a model you have laid out. It is feasible to all more explicitly submit items from a similar item classification as indicated by a character focusing on or to make a promotion featuring a few visuals of a similar item.

Combined with the data gathered by the Facebook pixel (recently carried out on your site), this sort of promotion addresses an exceptionally successful retargeting arrangement: it is feasible to customize the notices shown by the way and the level of development of the client.

The Facebook data set additionally considers upgraded cross-gadget retargeting since clients are fundamentally distinguished and on a similar record, on Work area and Portable with Facebook. The apparatus enjoys a few considerable benefits in its specificities. It permits, specifically, to stop commercials with, as of now, not stock items. You can likewise “push” all the more explicitly with your site’s smash hit or most-saw things.

Also Read: How To Create Ads On Facebook And Instagram

Summary Of The Steps For Creating A Campaign

Realization Of The “Feed” Of The Product Catalog That Will Be Used On Facebook

This feed can be submitted manually or, in the best case, directly from a URL via export of your product database with a real-time update.

Creation Of The Pixel And Implementation On The Merchant Site

Since the arrival of the new Facebook pixel, which collects a large amount of data on your site, this step is more complex than before. Implementing the new Facebook pixel requires more advanced web knowledge, and many web providers need help integrating it.

Definition Of Dynamic Ad Models

Thanks to the product catalog, it is now possible to generate your advertisements automatically thanks to the parameters of your products. You have to define a template with the product parameters (product. name, product. description, etc.), and all the advertisements for each product will be generated.

Distribution Of Announcements

As with classic Facebook Ads ads, all you have to do is put your Dynamic Product Ads campaigns online by defining your budgets, your targeting (retargeting or not) and the broadcast dates. The little extra? If one of your products is no longer in stock, advertising related to this product is no longer shown.

Analysis, Reporting And Optimization

In a previous article, we already told you about it: analyzing and optimizing campaigns on Facebook Ads is essential! Dynamic product ads are no exception to the rule. Testing and monitoring key metrics helps you improve your cost per acquisition and ad performance.

If you wish to be accompanied in creating and optimizing your Facebook Ads campaigns, do not hesitate to contact us; our experts will be able to meet your needs.

Our Opinion On “Dynamic Product Ads.”

If the “Acquisition” part of the tool does not bring an explosive revolution, the “Retargeting” part is much more attractive. Indeed, the distribution options of the catalog feed go well with Facebook Ads advertisements. The solution is beautiful for e-merchants who wish to be free of many platforms while having a remarketing tool over which they have complete control.

It allows you to manage your budget better and optimize your cost per acquisition by carrying out various usage tests on Facebook Ads. However, the solution remains difficult to access for neophytes, as the configuration of the multiple parameters requires in-depth knowledge of the tool.

For users already present on other retargeting tools such as Adroll or Criteo, “dynamic product ads” are not essential. Similarly, since it is a retargeting solution only on Facebook, this means that a share of the budget allocated to retargeting is distributed between the “dynamic product ads” and one or more other display retargeting platforms, for example (as part of a very active retargeting strategy).

The benefits of retargeting are well-established. Platforms that use this technique allow e-merchants to boost their conversion rate. Nevertheless, one can wonder about the increase in the use of retargeting platforms: in the long term, will the Internet user be able to handle the various offers he will consult with a growing feeling of intrusion?

Also Read: Audiences In Google Ads: Remarketing And Prospecting