SEO
Today, businesses measure their success by how well their website ranks in Google searches. Being in the top position can be a difficult challenge to meet. This article will explain the steps you must implement to be in the #1 position in Google.
Find High-Performance Keyword
Each keyword you use indicates a niche you want to position yourself in, and they all have a different volume. That means there is still room for improvement. The next step is to look at this list of keywords to see which ones can improve search rankings. It doesn’t make sense to use low-value keywords or those that are likely to be very competitive. There are a few things to look for to identify the best words.
In general, the keywords closer to the top of this report are the best targets and will help you improve search engine traffic. If you pay attention to the “traffic” column, you will see that a handful of keywords are already driving a lot of traffic to our posts despite our less than perfect rankings.
Underperforming Keywords
Most SEO experts say it’s best to start on page two and move up to page one of the searches. That seems logical, but there are two reasons why it’s not a great idea:
- It is not always easy to improve the rankings by more than ten points.
- Simply ranking on page 1 should not be your goal if you want more traffic.
If your main target keyword gets 10,000 searches per month, then the numbers will look something like this:
- Position #5 → #4 = +210 visitors/month
- Position #20 → #10 = +8 visitors/month
So what you need to do is find the keywords that you already ranked for on the first page in positions #2 to #10 and focus almost exclusively on those.
Overcome Your Competition
One page can outperform another for hundreds of reasons, but there are steps you can take to prevent that from happening.
After several studies, we have found “ranking factors” numerous times, and they found 3 things that are highly correlated with rankings and traffic time and time again:
- Number of referring domains
- Page authority
- Website authority
Google’s goal is to manage the most relevant result for any query. Its business model depends on the public finding the information they are looking for. For that reason, they have invested heavily in understanding query intent and why users are interested in specific topics.
Remember that it is essential to write quality content and structure the data.
Gain Authority On Your Web Page
To gain authority on your website, you need a good domain. The Domain Rating is a score based on measuring the quantity and quality of the backlinks that a domain has acquired. Domain rating is a method used to understand how authoritative search engines may perceive a site and improve ranking in the SERPs, and the score falls on a scale of 1 to 100, with 100 being the better.
To calculate DR, we consider:
- When the DR of a domain is higher, more “link juice” is transferred to the linked domains.
- The source domain divides its rating equally among the domains it links to. So: a DR-10 domain that links to three other domains can influence your DR more than a DR-80 domain that links to a million other domains.
Also Read: What Are The Most Effective Tools For Marketing Automation?
