Have you heard about Twitch but don’t know what it’s about? Here we will tell you about what Twitch is and how to take advantage of the virtual streaming platform in the world so that you can see all its advantages and how to benefit your company.
What is Twitch about?
Twitch is a digital platform belonging to Amazon since 2014 that gives us the power to broadcast live videos so that other people can access the content. Generally, streamers use it to promote video games and esports; however, nowadays, they also focus on content such as chatting with viewers, lifestyle, sports, or music to interact with their audience.
The data shows us that a large part of the viewers belongs to the Millennial generation, which can be an exciting indicator to include this platform in your marketing strategy. This digital platform is still in the growth phase, being an excellent opportunity for companies to become known and have a good relationship with their client.
How did it become fashionable?
Although indeed, the platform has already existed since 2014, during the year of the pandemic, it had a more extraordinary boom generated by global confinement. This was a different way in which users began to watch streaming services. Before the Covid-19 pandemic, some 3.6 million streamers broadcast through this platform. During the year 2020, more than 6.9 million people broadcast their content, while this year, the number of streamers has tripled, receiving more than 30 million visitors daily, according to company figures.
Who uses Twitch?
Twitch is mainly differentiated into two types of users: streamers, who generate and create all kinds of content for their community, with video games, music, and performing arts being the main themes. In contrast, the second type of user is the viewers, the viewers, followers, and subscribers of the platform, who spend more than 1.5 hours on the site each day with 20 million active visitors, made up mainly of millennials. Almost half of users are between 18 and 34 years old, while 21% are between 13 and 17 years old.
How can we use this application to benefit our company?
There are multiple advantages of Twitch with which you can take advantage of the platform, depending on the type of target audience you want to target. Given its enormous potential, here are some ways you can get the most out of the platform:
Interviews with guests
One of the most common ways to get more traffic to your channel is to get interviews with guests, professionals, or influencers of the topic to be broadcast. The important thing is to have interviewees that generate expectations related to the topic to be discussed so that the subscribers could increase.
Events
One way to generate brand awareness is by creating events through Twitch and offering content related to your brand to capture your customers’ interest.
Webinars (discussions, interviews, etc.)
A great option to increase followers and grow your channel is by creating Webinars, in which debates and interviews are the bridge to exchange opinions with Twitch users.
Advertisements
Twitch Ads are a very effective way to reach your audience more directly. These are interspersed during user broadcasts, being a convenient alternative to generate advertising on this powerful streaming platform. To know how to put ads on Twitch, we recommend contacting the same venue, and they can help you manage your ads.
Sponsorships
One of the ways for your brand to have greater reach is through sponsorships for Twitch, which are agreed with the owners of the different channels so that they promote your brand on broadcasts. A very effective action to generate expectations and reach a larger audience is through live raffles for your product or service.
