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Currently, we can find endless apps for different functionalities, and it is necessary to know which are the most used and most successful application categories in recent years.
Would you like to discover what types of applications have a significant impact on our lives? Stay to read this post, and we will show you everything you need to know below.
Social networks
The applications that correspond to social networks have been shown to have high profitability due to the considerable number of users who use them and the time they dedicate daily to such platforms.
Social networks have an exceptional capacity to attract the user and, therefore, they are one of the types of apps that obtain the most retention from individuals. Thanks to their algorithms, they know the content that each person wants to view, lengthening the minutes of use of the tool.
In this way, applications such as Facebook, Instagram, or TikTok are downloaded on most mobile devices.
Fintech
When we talk about Fintech applications, we refer to financial technology apps. They are all those platforms related to banks, economic investments, and payments.
Its growth has been exponential due to the more significant number of procedures that users can carry out without going to a physical entity, benefiting its comfort and ease in solving different procedures.
On the other hand, users are increasingly digital, showing a preference for making payments or purchases through electronic devices, such as mobile phones.
Lifestyle
Another category of applications obtaining better results is those included in our lifestyle. Here we find numerous applications that can be used from booking a restaurant to recording the data of our sports activity.
Technology has become essential support in our day-to-day lives, making it easier to achieve our goals more quickly and efficiently.
In this group, we can highlight apps such as Uber, Spotify, Netflix, or MyFitnessPal.
Utility
Utility applications probably tend to go unnoticed among all those apps with endless features and peculiarities. However, they are one of the most important typologies for users due to their basic functionalities for our daily lives.
All of us use the alarm to wake up, and we use the flashlight when we are in the dark, and we check the weather to know what the temperature will be during the week, for example.
In this way, we can determine that utility apps are essential for all people.
Productivity
Our time is worth gold, and, therefore, users show an apparent predisposition to use productivity applications that allow them to perform specific tasks more efficiently.
Today’s lifestyles are very hectic, having to perform many activities throughout the day. Thus, the role of productivity apps has become vital for thousands of people.
Although these applications show a greater use in work environments, the truth is that they are also of great help for the execution of our habitual tasks that are not related to employment.
Here we can mention applications like Asana, Trello, Zapier, or Todoist.
Games
Finally, among the most used application categories, we could not forget to talk about games.
These applications help us have fun leisure time and partially escape from reality. In addition, there are very diverse themes adapted to all types of players.
Consequently, the games have become highly profitable, generating millions in revenue and downloads.
As has been observed throughout the post, mobile applications are helping us more and more in carrying out our daily activities due to the many functionalities and options that we find in the market.
