The company’s digital transformation is an innovative process-driven on numerous occasions by the CEO. However, while your leadership is critical to launching the digitization process, it is not a task you can carry out alone, as it will involve directing and coordinating the entire workforce.
In addition, it is vitally important that the two essential axes of any digitization process are taken into account. First, the technological part will involve adopting a new software solution that facilitates digital transformation. And second, the business part, which implies the change of internal processes and the company’s culture, which requires the training of employees and the optimization of internal processes.
The objective of digitization is fundamental to improving the productivity and competitiveness of the company. The CEO is the driving force behind this change but cannot manage all operational management directly. In this article, we will show you their primary responsibilities to steer the entire company in the right direction.
What role does the CEO play in the digitization of the company?
Generally, the CEO will assume a role of coordination, supervision, and control of the digital transformation process to conform to the company’s objectives, contribute to innovation, improve competitiveness, and increase customer satisfaction.
As an intermediary between the Board of Directors and the company’s operational management, the CEO must therefore convey to the company the need to transform and promote the renewal of processes through the incorporation of new technologies.
The essential aspects on which the CEO’s action will focus are the following:
1. Detect new opportunities
The CEO will leverage his in-depth knowledge of the business to identify its strengths and the possibilities that digitization opens for higher productivity and improved customer satisfaction.
2. Create and lead the digital transformation team
As previously noted, the CEO does not work alone. It requires the help of a Technology Director, who will be in charge of choosing and coordinating the new software. It would be best if you also had a Director of Digitization, who is in charge of directing and organising the transformation of traditional processes into technological processes. It is necessary to address the change of mentality and the employee’s training in the new approach and new tools.
3. Exercise leadership
Digitization can stagnate if the CEO does not exercise a leadership role. This implies advancing the project until the objectives set in the digital transformation process are achieved.
4. Make decisions
Another of the CEO’s missions is making the necessary decisions during the transformation journey. Although you do not manage the entire process operationally, you will be in charge of making the most critical decisions.
One of the decisions in which the CEO must be present is in ERP software, which will act as the engine of digital transformation. Although the choice will largely depend on the Chief Technology Officer, who is the person who has the technical knowledge to carry it out, the CEO participates in driving the decision to launch the new software.
5. Communicate the vision
The CEO must communicate the company’s vision on the advantages of digitization and how this will positively transform the gears that allow the company’s operation.
This communication work is decisive to achieve the cultural change in the company since it is not only a matter of incorporating new software solutions but also that the entire workforce assumes their new role and the new approach that digitization implies.
6. Monitor the process
Finally, it should be noted that the CEO should supervise the process so that the measures to implement the digital transformation come to fruition and the objectives set are achieved.
It must also analyse that all the elements are working and that the company’s transformation has been achieved at a technological and operational level and the results of productivity, competitiveness, and profitability.
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