Whitepaper: Why Do Companies Choose Colocation In The Age Of The Cloud?

Cloud adoption is becoming the lynchpin of many business strategies because it has been shown to balance some of the loads inherent in your own data centres and open up new strategic opportunities.

According to a Gartner report, infrastructure diversification continues to grow pace, and by 2025 85% of strategies are expected to incorporate infrastructure diversification. This represents a significant growth compared to the 20% in 2020.

The KEY question in this regard for many entities is why then opt for the “colocation”?

It is undeniable that most professionals in the sector have recognized that migration to the Cloud is not a possibility but a future reality. But there is an important nuance: not all workloads will be suitable for the public Cloud. Factors such as latency, security, and costs will determine our decisions. Soon, the answer for most organisations is probably not a pure cloud strategy but a hybrid one. And probably include “colocation.”

Why, then, opt for “colocation”?

Cloud adoption offers businesses highly scalable and cost-effective ways to enjoy unlimited computing and data storage, which is highly achievable with the right workloads. And yet, the market shows that colocation is also experiencing rapid adoption despite the rise of the Cloud. The value of the “colocation” can be interpreted in two ways:

• As an enabler of the Cloud: The colocation offers a valuable bridge to the Cloud, allowing to develop and deliver private and hybrid strategies in a reliable model.
• As a strategy in its own right: In the workload-centric mindset that many IT teams have embraced, colocation is not just a mere “alternative,” it is something more. It is an end in itself. This is because well-managed colocation facilities offer high availability, are physically and digitally secure, allow for level-certified buildings, offer specific management, and provide attractive improvements in terms of efficiency and the new sustainability plan.